Sunday, April 16, 2023

More on ANA's Boarding Music

The boarding music used by All Nippon Airways (ANA), a Japanese airline, is a well-known and distinctive piece of music that has been played before takeoff on ANA flights for many years. The piece is called "Takarajima," which means "Treasure Island" in Japanese. It was composed by Japanese musician and composer Taro Hakase specifically for ANA.



"Takarajima" is a lively and upbeat piece of music that features a combination of classical and contemporary elements, including strings, piano, and percussion. It was first introduced as ANA's boarding music in 1996, and has since become a signature part of the airline's brand and identity.

According to ANA, the choice of "Takarajima" as their boarding music was intended to evoke a sense of excitement and anticipation among passengers as they prepare to embark on their journey. The music is meant to create a welcoming and uplifting atmosphere and to convey the idea that each ANA flight is a special and unique experience.

In addition to its use as boarding music, "Takarajima" has also been used in ANA's marketing and advertising campaigns and has become a recognizable symbol of the airline's stated commitment to quality and customer service.

Overall, in their view, the use of "Takarajima" as ANA's boarding music reflects the airline's attention to detail and commitment to providing a memorable and enjoyable flying experience for its passengers.

Why Do Belgian Beers Come in 11.2 oz/330 ml Containers?

Belgian beers are often bottled in 11.2 oz (330 ml) bottles due to historical reasons and the preference of Belgian brewers. This size is unique to Belgium and is not commonly used in other countries.



One reason for the use of 11.2 oz bottles is related to the history of beer production in Belgium. In the early 20th century, Belgium had a large number of small breweries, and beer was often sold in small bottles or served on tap. The 11.2 oz bottle size was common at that time and became popular among Belgian beer drinkers.


Another reason is the preference of Belgian brewers for smaller bottle sizes. Unlike in some other countries where large beer bottles are popular, Belgian brewers prefer smaller bottles as they believe that they help to maintain the quality and taste of their beer. Additionally, smaller bottles allow them to produce a wider variety of beers, as smaller batches can be bottled without the risk of spoilage.


Finally, the use of 11.2 oz bottles may also be related to the country's tax laws. In Belgium, beer is subject to a progressive tax based on the volume produced. By using smaller bottles, breweries can avoid the higher tax rates that apply to larger bottles.


So, in the end, the reason why Belgian beers are often bottled in 11.2 oz bottles is due to historical reasons, the preference of Belgian brewers for smaller bottles, and tax considerations.