"Takarajima" is a lively and upbeat piece of music that features a combination of classical and contemporary elements, including strings, piano, and percussion. It was first introduced as ANA's boarding music in 1996, and has since become a signature part of the airline's brand and identity.
According to ANA, the choice of "Takarajima" as their boarding music was intended to evoke a sense of excitement and anticipation among passengers as they prepare to embark on their journey. The music is meant to create a welcoming and uplifting atmosphere and to convey the idea that each ANA flight is a special and unique experience.
In addition to its use as boarding music, "Takarajima" has also been used in ANA's marketing and advertising campaigns and has become a recognizable symbol of the airline's stated commitment to quality and customer service.
Overall, in their view, the use of "Takarajima" as ANA's boarding music reflects the airline's attention to detail and commitment to providing a memorable and enjoyable flying experience for its passengers.