Saturday, March 24, 2007

Book Review: Driven - On Human Nature

clipped from
Driven: How Human Nature Shapes Our Choices

From these assumptions, Lawrence and Nohria extract four
basic drives that can be used to explain almost all of human behavior. As unique
and individual as we each feel ourselves to be, we are also arguably more
similar to all other humans than we are different from any one of them. Our
common drives are as much the product of evolutionary processes as are the
physical characteristics of Galapagos finches. Therefore the drives are common
to all humans in all cultures, although of course culture determines how they
will be expressed. The drives are described as follows:

· To acquire objects and experiences that improve
our status relative to others;

· To establish long-term bonds with others based
on reciprocity;

· To learn about and make sense of our world,
which is largely our own social creation;

· To defend ourselves, our families and friends,
our beliefs, and our resources.

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